Project approach

Research

Understand contexts, users and technologies

Research as active story-listener based on ethnography and empathy approach.

  • User and expert interviews
  • Surveys
  • Case study analysis
  • Focus group
  • Direct and participant observation
Manage

Define problems, needs and goals

Manage complexity and translate the findings into valuable information

  • Maps & Canvas
  • Personas & Scenarios
  • Storyboards
  • Customer journeys
  • Service Blueprint
Design

Ideate and innovate solutions for people

Thinking things Desirable, Viable and Feasible... and a little bit of magic

  • Brainstorming
  • Crazy 8’s
  • &
  • Information architecture
  • User flows
Develop

Create prototype to test ideas

Create prototypes at different level of fidelity to make ideas tangible

  • Sketches
  • Mockups
  • Videos
  • Physical prototypes
  • Being MacGyver
Validate

Evaluate problem-solution fit

Review the relationships between the designed ideas and users

Usability testing
Expert evaluation
Shadowing
Analytics & Surveys

Iterate until "I love it when a plan comes together"

John "Hannibal" Smith, The A-Team